In today’s fast-paced, digital marketing–driven world, it’s easy to feel compelled to constantly tweak campaigns in search of the “perfect” formula. However, at Carlson Integrated (CI), our decades of marketing experience have shownRead More
There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams. In a recent conversation, we discussed why companies are moving in this direction,Read More
The holiday season is an optimal time for marketing outreach. It allows you to strengthen relationships by communicating with all of your connections at a time when people are most receptive to personalizedRead More
Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan toRead More
It’s one thing to know the ins and outs of marketing; it’s a whole other ball game to take that knowledge and start your own company. We’ve had some big wins and haveRead More
Recently, I was working on a presentation for a client who needed to explain a potential business enhancement to a group of doctors. He was unsettled with the order of the presentation, andRead More
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