As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately thinkRead More
You may have heard me mention SEO a time or two. SEO, or Search Engine Optimization, is how your website communicates with Google and other search engines. It helps convey what content isRead More
There are many different ways to use your voice in business. What is your intent for this communication? What message are you looking to get across? It is important to ensure that yourRead More
Proofreading is an essential skill in any business. Having clean and error-free content puts your business in a positive light and builds credibility with your audience. Additionally, accurate communication through your content helpsRead More
Recently, I was working on a presentation for a client who needed to explain a potential business enhancement to a group of doctors. He was unsettled with the order of the presentation, andRead More
Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are aRead More
The world of Business-to-Business (B2B) social media marketing isn’t just a distant cousin to Business-to-Consumer (B2C)—it’s a dynamic universe with its own set of rules and a few myths swirling around in thereRead More
If you have any sort of presence on social media, you don’t need me to tell you that it can literally be a full-time endeavor. Keeping up with posting, storytelling on social media,Read More
There’s no better conversation “ice breaker” these days than telling people you are a social media manager. It’s almost like being a doctor. Growing social media presence can be challenging. People you’ve justRead More
As the year comes to an end, it’s time to pull out your planners and set the stage for what’s to come. Yep, strategic planning season is upon us! Let’s dive in together,Read More
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