Your social media bio and profile aren’t just “About Me” placeholders—they’re high-impact marketing assets, and composing them with the right pieces and information can make a big difference. A well-crafted bio not only makes
Strategy Is Still the Ultimate Competitive Edge The marketplace has never moved faster. Competitors launch overnight, technology evolves by the minute, and clients expect a seamless experience at every touchpoint. In an environment defined
In today’s fast-paced, digital marketing–driven world, it’s easy to feel compelled to constantly tweak campaigns in search of the “perfect” formula. However, at Carlson Integrated (CI), our decades of marketing experience have shown us
In today’s competitive service-based business landscape, every marketing decision counts. As companies look to enhance recognition and drive sales across multiple channels, data isn’t just a luxury, it’s a necessity. At Carlson Integrated, we
With so much information at our fingertips, it’s easy to understand why information overload makes it extremely difficult for consumers to choose a product or service. The abundance of options combined with the complexity
We create marketing pieces regularly for businesses in a wide range of industries. We analyze the industry’s best practices and sample industry leaders to determine how pieces are designed and ways we can elevate
There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams. In a recent conversation, we discussed why companies are moving in this direction, and
The holiday season is an optimal time for marketing outreach. It allows you to strengthen relationships by communicating with all of your connections at a time when people are most receptive to personalized communication.
Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan to help
As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately think about
