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Testimonials

How to ask for testimonials and why they are a key to a successful marketing strategy

Corporate, Marketing, Testimonial

With so much information at our fingertips, it’s easy to understand why information overload makes it extremely difficult for consumers to choose a product or service. The abundance of options combined with theRead More

Marketing Material Matter

The Caliber Of Your Marketing Materials Matters

Business, Corporate, Marketing

We create marketing pieces regularly for businesses in a wide range of industries. We analyze the industry’s best practices and sample industry leaders to determine how pieces are designed and ways we canRead More

The New Face of Corporate Marketing Departments

Business, Corporate, Digital Marketing, Marketing, Marketing Management, Outsourced Marketing, Strategic Planning

There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams.  In a recent conversation, we discussed why companies are moving in this direction,Read More

8 Tips For Creating a User-Friendly Website

8 Tips For Creating a User-Friendly Website

Business, Corporate, Uncategorized, Website

In today’s digital landscape, a user-friendly website is critical to capturing and retaining your audience’s attention. Your website is often the first point of contact with potential clients. Here are some actionable tipsRead More

Strategic marketing management

Why Businesses and Organizations Need Strategic Marketing Plans for Competitive Advan

Brand Strategy, Business, Corporate, Marketing, Marketing Management, Outsourced Marketing, Strategic Planning

Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan toRead More

Marketing Strategy

Marketing Strategy for Success

Brand Strategy, Business, Corporate, Marketing, Strategic Planning

As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately thinkRead More

Blog-Manifestation is not Enough

Manifestation is not Enough

Business, Corporate

Please prepare yourself for some real talk here. This is going to be upsetting to some people, but here it is: I am tired of hearing that “success” can be manifested. Success andRead More

Knowing your Audience

Knowing Your Audience

Brand Strategy, Business, Corporate, Marketing, Pitch Deck

Recently, I was working on a presentation for a client who needed to explain a potential business enhancement to a group of doctors. He was unsettled with the order of the presentation, andRead More

Marketing materials

Repurpose and Refresh Your Marketing Materials

Brand Strategy, Business, Corporate, Digital Marketing, Marketing, Social Media, Strategic Planning

Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are aRead More

Project Management | What it is & Who Needs It

About CI, Business, Corporate, Marketing Management

As the new Project Management and Client Care Coordinator for Carlson Integrated, I’ve been asked to write a blog about Project Management that would help our clients understand my role at CI andRead More

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

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