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Marketing materials

Repurpose and Refresh Your Marketing Materials

Brand Strategy, Business, Corporate, Digital Marketing, Marketing, Social Media, Strategic Planning
Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are a few
B2B Marketing Myths Busted

B2B Marketing: Busting Common Myths About Social Media

Business, Digital Marketing, Marketing, Social Media
The world of Business-to-Business (B2B) social media marketing isn’t just a distant cousin to Business-to-Consumer (B2C)—it’s a dynamic universe with its own set of rules and a few myths swirling around in there as

Ready to outsource your socials? Read this first!

Business, Marketing, Marketing Management, Social Media
If you have any sort of presence on social media, you don’t need me to tell you that it can literally be a full-time endeavor. Keeping up with posting, storytelling on social media, engaging,
Engagement Seeds: Growing Your Social Media Presence

Engagement Seeds: Growing Your Social Media Presence

Business, Digital Marketing, Marketing, Social Media
There’s no better conversation “ice breaker” these days than telling people you are a social media manager. It’s almost like being a doctor. Growing social media presence can be challenging. People you’ve just met
Year End Planning

Mapping Marketing Success – Year-End Strategic Planning

Business, Marketing, Strategic Planning
As the year comes to an end, it’s time to pull out your planners and set the stage for what’s to come. Yep, strategic planning season is upon us! Let’s dive in together, shall
Why AI can't replace Authentic Connection

The Human Touch in Marketing: Why AI can’t replace Authentic Connections

Business, Marketing, Strategic Planning
I’m going to be completely honest- my relationship status with tech is best defined as “it’s complicated,” and for many of us in the marketing world, it can fluctuate daily between love and hate.

The Power of Pronouns: Embracing the We

About CI, Marketing, Marketing Management, Strategic Planning
I distinctly recall the day I realized that one of our CI members was not engaged. For her it was a job, one she was grateful for, and she truly liked us and even

Lights, Camera, Connect: The Power of Original Videography in Elevating Your Business…

Brand Strategy, Digital Marketing, Marketing, Social Media
Previously, I wrote about how high-quality photographs can elevate your social media presence (Miss it? Check it out: Elevating Your Social Media Presence: The Impact of High-Quality Photography). Today, I’m thrilled to dive into

The Impact of High-Quality Photography

Brand Strategy, Digital Marketing, Marketing, Social Media

Authenticity: A Gateway to Trust and Loyalty?

Marketing
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