With so much information at our fingertips, it’s easy to understand why information overload makes it extremely difficult for consumers to choose a product or service. The abundance of options combined with the complexity
We create marketing pieces regularly for businesses in a wide range of industries. We analyze the industry’s best practices and sample industry leaders to determine how pieces are designed and ways we can elevate
There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams. In a recent conversation, we discussed why companies are moving in this direction, and
The holiday season is an optimal time for marketing outreach. It allows you to strengthen relationships by communicating with all of your connections at a time when people are most receptive to personalized communication.
Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan to help
As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately think about
You may have heard me mention SEO a time or two. SEO, or Search Engine Optimization, is how your website communicates with Google and other search engines. It helps convey what content is on
There are many different ways to use your voice in business. What is your intent for this communication? What message are you looking to get across? It is important to ensure that your voice
Proofreading is an essential skill in any business. Having clean and error-free content puts your business in a positive light and builds credibility with your audience. Additionally, accurate communication through your content helps to
Recently, I was working on a presentation for a client who needed to explain a potential business enhancement to a group of doctors. He was unsettled with the order of the presentation, and my
