With so much information at our fingertips, it’s easy to understand why information overload makes it extremely difficult for consumers to choose a product or service. The abundance of options combined with the complexity of comparing features and benefits is enough to make some want to throw in the towel. So…what secret ingredient will persuade someone to choose your product or service over another? One of our most powerful tools in business is “word-of-mouth.” However, word-of-mouth can be slow, and the outcome may be hard to control. This is where testimonials come in. They can play a huge part in your marketing strategy, spreading credibility and even boosting your website’s SEO!
How to ask for a testimonial
Let’s discuss the many ways to ask customers for a testimonial. The most important thing to remember when requesting feedback on a product or service is that you want the experience fresh in your client’s mind, so don’t wait too long to ask.
Email: There are several ways to ask for a testimonial in email format. Asking for testimonials could be a part of your sales process, in which a templated email is sent to clients who have completed the sale cycle; however, some businesses may find it more effective to send a personal request to clients they have worked with. Whichever option you choose, remember that people are busy, and you may need to send a couple of follow-up emails if you don’t get an immediate response.
Social Media: Sometimes, the toughest part of gathering testimonials is breaking through your client’s busy day and getting them to take a few minutes to write a testimonial. Social media can be a great tool for reaching highly connected clients. If you engage with clients regularly on social media, consider requesting testimonials regularly. If you receive positive mentions about your business, thank them and ask if they’d leave a testimonial (don’t forget to share a link for them to do so).
Website: You need somewhere to share all the excellent feedback you’re gathering! Having a page for testimonials and case studies on your website. It not only builds credibility but can help build Search Engine Optimization (SEO) for your website. Search engines look for fresh and relevant user-generated content, so having a dedicated page for testimonials adds a wealth of value to your website!
In-Person: A surefire way to get a positive review is when a client tells you how satisfied they are. Don’t let that opportunity slip by. Tell them you are glad they’re happy with your service and ask them to write you a testimonial! If you often work with clients in person, you may consider carrying a business card or postcard with a QR code where clients can leave a testimonial.
Testimonial App: If your business works with many clients daily, you may consider using a testimonial app to follow up with clients and gather testimonials. There are various options, so research and choose a platform that best suits your business needs.
Types of testimonials
Now that we’ve discussed how to ask for testimonials, let’s talk about the different types of testimonials you can gather. There are various ways for clients to leave testimonials; depending on your business and clientele, some may be more effective than others.
Written Testimonials: These are statements from customers sharing their positive experiences with your product or service. Written testimonials should include details about the person leaving the testimonial, such as Name, Company, and Title. A picture of the client is also a plus!
Video Testimonials: Video testimonials may appeal to a broader audience. They allow potential customers to see a real client sharing their positive experience with your product or service. Having a face to associate with the testimonial will certainly be more impactful and build trust quicker than just reading a written testimonial.
Case Studies: Case studies are an effective way to showcase the value of your product or service. They are detailed success stories that highlight a specific customer or project. While it’s beneficial to interview the client and incorporate their feedback, your business should write the case study to maintain control over the narrative and ensure it aligns with your marketing strategy.
Social Media Mentions: Don’t underestimate the power of this unsolicited feedback. When a client expresses satisfaction on social media, it’s an excellent opportunity to strengthen the relationship by acknowledging their feedback. Be sure to respond to their comment with a thank you!
Testimonials and client feedback are powerful tools; if you don’t ask for them, you could miss out on the best form of marketing! Remember that consistency and authenticity are key. Finding fun and creative ways to ask your clients for feedback can be invaluable to your business’s growth.
