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AEO vs. SEO: What’s the Difference and How CI Excels at Both

Business, Digital Marketing, Strategic Planning
Staying competitive in today’s online world means keeping up with new trends and strategies. Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) are two important tactics for boosting your online presence. While they
Why Utilize Various Social Media Platforms

Why Utilize Various Social Media Platforms

Brand Strategy, Business, Digital Marketing, Social Media
In today’s digital landscape, establishing a robust presence across multiple social media platforms is not just beneficial—it’s essential. Each platform—Facebook, Instagram, LinkedIn, Google Business, and X—offers unique advantages that enhance your brand’s visibility, engagement,
Utilizing Video in Commercial Property Marketing

Utilizing Video in Commercial Property Marketing

Business, Digital Marketing, Real Estate
We have a unique niche as a marketing company in the Commercial Real Estate industry. Our founder, Bekah Carlson, spent 20 years in-house at a Commercial Real Estate firm before branching out and starting

The New Face of Corporate Marketing Departments

Business, Corporate, Digital Marketing, Marketing, Marketing Management, Outsourced Marketing, Strategic Planning
There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams.  In a recent conversation, we discussed why companies are moving in this direction, and
Communication Through Words and Images in Social Media

Communication Through Words and Images in Social Media

Business, Digital Marketing, Social Media
In today’s digital era, social media platforms are essential for professionals to showcase businesses, connect with clients, and build brands. With the ability to reach people worldwide, professionals use Instagram, Facebook, Threads, and LinkedIn
Marketing materials

Repurpose and Refresh Your Marketing Materials

Brand Strategy, Business, Corporate, Digital Marketing, Marketing, Social Media, Strategic Planning
Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are a few
B2B Marketing Myths Busted

B2B Marketing: Busting Common Myths About Social Media

Business, Digital Marketing, Marketing, Social Media
The world of Business-to-Business (B2B) social media marketing isn’t just a distant cousin to Business-to-Consumer (B2C)—it’s a dynamic universe with its own set of rules and a few myths swirling around in there as
Engagement Seeds: Growing Your Social Media Presence

Engagement Seeds: Growing Your Social Media Presence

Business, Digital Marketing, Marketing, Social Media
There’s no better conversation “ice breaker” these days than telling people you are a social media manager. It’s almost like being a doctor. Growing social media presence can be challenging. People you’ve just met

Lights, Camera, Connect: The Power of Original Videography in Elevating Your Business…

Brand Strategy, Digital Marketing, Marketing, Social Media
Previously, I wrote about how high-quality photographs can elevate your social media presence (Miss it? Check it out: Elevating Your Social Media Presence: The Impact of High-Quality Photography). Today, I’m thrilled to dive into

The Impact of High-Quality Photography

Brand Strategy, Digital Marketing, Marketing, Social Media

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

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