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Marketing Strategy

Marketing Strategy for Success

Brand Strategy, Business, Corporate, Marketing, Strategic Planning
As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately think about

What Tone do you need?

Brand Strategy, Copywriting and Bio Development, Marketing
There are many different ways to use your voice in business. What is your intent for this communication? What message are you looking to get across? It is important to ensure that your voice
Knowing your Audience

Knowing Your Audience

Brand Strategy, Business, Corporate, Marketing, Pitch Deck
Recently, I was working on a presentation for a client who needed to explain a potential business enhancement to a group of doctors. He was unsettled with the order of the presentation, and my
Marketing materials

Repurpose and Refresh Your Marketing Materials

Brand Strategy, Business, Corporate, Digital Marketing, Marketing, Social Media, Strategic Planning
Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are a few

Lights, Camera, Connect: The Power of Original Videography in Elevating Your Business…

Brand Strategy, Digital Marketing, Marketing, Social Media
Previously, I wrote about how high-quality photographs can elevate your social media presence (Miss it? Check it out: Elevating Your Social Media Presence: The Impact of High-Quality Photography). Today, I’m thrilled to dive into

The Impact of High-Quality Photography

Brand Strategy, Digital Marketing, Marketing, Social Media
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BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

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