Corporate Archives - Page 2 of 3

Unlocking Efficiencies: The Role of Standard Operating Procedures

Business, Corporate

It is said that companies in the “growing” phase, with 16-20 employees, face a unique set of challenges. This is a time when the lack of established procedures and dedicated departments can leave it

Networking Rhythms: Building Stronger Connections with Intention

Business, Corporate

Networking isn’t about being everywhere at once. It’s about showing up with intention, creating space for meaningful conversations, and establishing a rhythm that strengthens relationships over time. When approached strategically, networking shifts from a

How Multifaceted Teams Improve Project Management: Lessons from the Classroom and Bey…

Corporate, Strategic Planning

As a fashion merchandising student, I’ve learned that success in any project comes from more than just having a good idea, it’s about having the right people involved and knowing how to bring different

Remote Culture, Real Connection: How Women Led Teams Thrive in 2025

About CI, Corporate

The View from my Virtual Office I’m eight years into my work-from-home experience, and about five years ago, much of the world joined me. Now, remote culture has settled into something less like a

How to ask for testimonials and why they are a key to a successful marketing strategy

Corporate, Marketing, Testimonial

With so much information at our fingertips, it’s easy to understand why information overload makes it extremely difficult for consumers to choose a product or service. The abundance of options combined with the complexity

The Caliber Of Your Marketing Materials Matters

Business, Corporate, Marketing

We create marketing pieces regularly for businesses in a wide range of industries. We analyze the industry’s best practices and sample industry leaders to determine how pieces are designed and ways we can elevate

The New Face of Corporate Marketing Departments

Business, Corporate, Digital Marketing, Marketing, Marketing Management, Outsourced Marketing, Strategic Planning

There is a growing trend in which corporations are turning to full-service agencies as a replacement for internal marketing teams. In a recent conversation, we discussed why companies are moving in this direction, and

8 Tips For Creating a User-Friendly Website

Business, Corporate, Uncategorized, Website

In today’s digital landscape, a user-friendly website is critical to capturing and retaining your audience’s attention. Your website is often the first point of contact with potential clients. Here are some actionable tips to

Why Businesses and Organizations Need Strategic Marketing Plans for Competitive Advan…

Brand Strategy, Business, Corporate, Marketing, Marketing Management, Outsourced Marketing, Strategic Planning

Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan to help

Marketing Strategy for Success

Brand Strategy, Business, Corporate, Marketing, Strategic Planning

As a completely right-brained creative, I was a little intimidated when my lovely colleague Kim asked me to write a blog about marketing strategy (with a 24-hour deadline, thanks, Kim!). I immediately think about