Crafting an effective strategic marketing plan and setting goals is only half the battle. Equally important is regularly checking in on your progress to ensure your efforts stay aligned with your objectives, your budget
Your social media bio and profile aren’t just “About Me” placeholders—they’re high-impact marketing assets, and composing them with the right pieces and information can make a big difference. A well-crafted bio not only makes
Strategy Is Still the Ultimate Competitive Edge The marketplace has never moved faster. Competitors launch overnight, technology evolves by the minute, and clients expect a seamless experience at every touchpoint. In an environment defined
In today’s fast-paced, digital marketing–driven world, it’s easy to feel compelled to constantly tweak campaigns in search of the “perfect” formula. However, at Carlson Integrated (CI), our decades of marketing experience have shown us
In today’s digital landscape, establishing a robust presence across multiple social media platforms is not just beneficial—it’s essential. Each platform—Facebook, Instagram, LinkedIn, Google Business, and X—offers unique advantages that enhance your brand’s visibility, engagement,
The holiday season is an optimal time for marketing outreach. It allows you to strengthen relationships by communicating with all of your connections at a time when people are most receptive to personalized communication.
I’m just going to go ahead and say it—I dislike social media trends, and it is probably not for the reason you think. The pressure to use the latest trending audio, reel templates, and
Each social media platform has its own unique flavor, audience, and vibe. One size definitely does not fit all. As a business with a brand, understanding and leveraging the differences among the platforms can
Companies must embrace a strategic marketing approach to gain a better competitive advantage in today’s changing business landscape. To ensure sustained success, we recommend the formation of a comprehensive strategic marketing plan to help
People want to do business with people they know, like, and trust. Business is all about relationships. Networking is key to opening doors, finding opportunities, building relationships and connecting with clients. Here are some
