There are many reasons why investing in Search Engine Optimization is important, however, the best one is this: higher rankings on search engines mean a larger target audience and increased visibility for your business.

This is best accomplished through the following three phases:

Website Optimization- Phase One

• Perform a thorough edit of your website to identify/resolve issues
• Improve images/on-page elements to improve page quality and load time

Strengthen SEO Foundations-Phase Two

• Perform a comprehensive keyword search
• Develop a strategy to acquire backlinks from authoritative and relevant websites
• Submit XML Sitemap to Google Search Console to help search engines discover and index your website’s pages efficiently.
• Set up Google Analytics and Google Search Console to track website performance

Ongoing SEO Enhancement-Phase Three

• Monitor and analyze website performance to analyze areas for improvement
• Update the website regularly to maintain and improve search rankings
• Constant monitoring of keyword strategy to stay relevant and competitive
• Bi-weekly blogging, utilizing keyword strategy to help drive traffic and increase visibility