In today’s fast-paced, digital marketing–driven world, it’s easy to feel compelled to constantly tweak campaigns in search of the “perfect” formula. However, at Carlson Integrated (CI), our decades of marketing experience have shown us
I’m just going to go ahead and say it—I dislike social media trends, and it is probably not for the reason you think. The pressure to use the latest trending audio, reel templates, and
Each social media platform has its own unique flavor, audience, and vibe. One size definitely does not fit all. As a business with a brand, understanding and leveraging the differences among the platforms can
Repurposing your marketing materials and social media posts is a great way to save time and resources while reaching new audiences. It can be a valuable strategy for many, but there are a few
