The original purpose of this blog post was to discuss (and convince!) you why hiring a marketing company is a good idea. And obviously, my (non-biased, of course) educated opinion is that every business can benefit from outsourcing their marketing needs to professionals. It saves time and expertise, you get a whole team of graphic designers, copywriters, and social media experts working together all focused on growing your business, etc., etc.
But what is even more important than hiring a good marketing agency is hiring the RIGHT marketing agency. And not all marketing companies may be a good fit for you, including us. But an excellent, confident, ethical, and honest marketing agency will be transparent about that fact- and this is most definitely the Carlson Integrated way.
A lot of due diligence happens when we take on a potential client. We look at everything- your website, your social presence, your industry, and competitors and most importantly we take a lot of time talking to you because we know that doing the best job possible means understanding every aspect of your business.
And just like in any relationship, there’s got to be a certain amount of synergy for the partnership to work. Do we have shared goals for your success? Is our niche the right one for you and your marketing needs? Is your industry one that we are familiar with and understand? If any of the answers to these questions is no, we will be honest about it and be happy to refer you to someone in our network that may be a better fit for you- and for us- because a mismatched partnership means wasted time, energy and resources for all involved.
This business attitude is one of the many, many reasons why I love CI and am so proud to be part of this team. Clients are more to us than a source of income. We are here because we know we have an amazing team of marketers who care about doing good work, look forward to building good relationships with clients, and ultimately just love what we do and, most importantly, who we do it for.
If you’re interested in outsourcing your marketing and growing your business, we would love the opportunity to learn more about you and how we can help. And even if we can’t, we will happily point you in the right direction to someone who can.
Because that’s just who we are. And we are pretty awesome!