STRATEGIC MARKETING PLAN

Our signature offering!

Work with CI to create a comprehensive plan that anchors the messaging and execution of marketing initiatives in an annualized calendar.

We created this specific service offering because we believe in planning your work, and working your plan.  We know our clients can build their internal marketing infrastructure or outsource their marketing when they have adequate preparation and a strategy to guide each next step.

Here’s how it works:

1. We review existing marketing efforts.
2. We work with our clients to define key audiences, channels, and messaging.
3. We develop sample voice and flow for social media marketing.
4. We brainstorm topics and create an editorial calendar for thought leadership, if desired.
5. We review our clients’ websites for changes and updates that they (or we) can effect.
6. Finally, we provide advertising recommendations as needed.

EXECUTION ROADMAP

This comprehensive calendar encompasses daily, weekly, and quarterly activities, along with quarterly goals.  Get your marketing back on course!