QR Codes are a convenient way to provide easy access to information. With a simple scan, you can direct people to your website, linktree, downloadable vCard, and more. While QR codes are widely used, it’s important to follow some best practices to ensure their effectiveness.
Clear & Easy to Identify:
Not all QR codes are the same. Nowadays, QR codes with logos in the center are preferred. These codes allow users to quickly identify where they will be directed. They also help keep your codes organized, especially when your organization uses multiple codes for different purposes.
Color choice is important too. Don’t just limit yourself to black or white codes only. Colors can be used to brand and categorize QR codes for different functions. Light colors should only be used on dark backgrounds and vice versa. Insufficient contrast between the QR code and the background can cause functionality issues.
Use Case Matters:
In a predominantly digital marketing world, the use case for QR codes really matters. Here are some situations where QR codes work well:
- Presentations to a live audience: QR codes can direct attendees to relevant information, engage them for data collection, or provide contact information.
- Posters or flyers for events or properties: Adding a QR code to these materials can lead people to a registration page, specific information, or downloadable PDFs. Keep the written content on these graphics concise without sacrificing important details.
- Business cards: QR codes on business cards make it easier for professionals to connect. The codes can link to a website or a downloadable vCard. Virtual cards can be quickly downloaded and added to contacts, reducing the need for physical cards. Some individuals also include their website link or Linktree on their cards with a QR code to encourage interaction with their content.
- Table signage at events: QR codes placed on table signs can be used for silent auctions, donations at non-profit fundraisers, or simply linking to a website or Linktree.
There are instances when QR codes should not be used. Avoid using QR codes for content meant to be viewed on mobile devices since you cannot scan a code on the same screen you’re using. This also applies to content designed for laptop/desktop viewing, as people typically don’t scan codes from personal computers.
Creating QR Codes:
Currently, we utilize Hovercode to create QR codes. This tool allows us to add logos, change the color and appearance of the codes (circle or square, heavier or lighter lines), make them transparent for overlaying on designed pieces, and most importantly, name and track them. We can monitor the number of scans a particular code receives, which helps us track the success of our campaigns.
If you have any questions about QR code usage or need a QR code for your next marketing campaign, don’t hesitate to reach out to us. We are happy to help!