Case Studies Jensen

CASE STUDY: Jensen & Jensen

CASE STUDY: Jensen & Jensen

Jarrett Jensen is a third generation architect based here in the Chicago area. Given his work with shopping center owners, I had seen his logo on numerous site plans but didn’t know him personally until a client connected us.

And what a story he has! Jarrett begin leading the firm in 1995, 80 years after his grandfather began his architectural practice. Which means next year will be the 110th year that the Jensen family has designed buildings! The Chicago area is forever better, thanks to the architectural contributions of the Jensen family.

The biggest challenge for Jensen & Jensen Architects P.C. website was simply the volume of projects they have completed. They were able to provide hundreds and hundreds of images and renderings. In addition, their use of state of the art technology enabled us to incorporate a concept video of a complex interactive rendering as well as Time-lapse footage of actual development. Really amazing work!!!

What culminated was a website that honors their past, allows viewers to review their extensive portfolio and client list, and highlights their recent projects in the dozen states in which they work.

Working with Jarrett and his team was really exciting and we are so grateful for the opportunity to create their website!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies Centennial Retail Services

CASE STUDY: Centennial Retail Services

CASE STUDY: Centennial Retail Services

Centennial Retail Services

When I was approached by the team at Centennial Retail Services to talk about marketing I was so excited. I had met their team several years prior in my business development work at my former role, and needless to say, I was already a huge fan.

From the beginning, they expressed a comprehensive set of needs: website development, master brochure creation, client pitches, investment memoranda, social media, eblasts and thought leadership.

Fast forward to today: I can’t believe we’ve worked together nearly 4 years already! 

 

Here are some of the highlights:

  • Using their new presentation materials format, they entered a client pitch situation, competing against national firms, and won! They attributed this in part to their professional materials that leveled the visual playing field enabling their services and expertise to stand out. It was so cool to hear!
  • Barry Hardwick applied to become a CCIM instructor. While we take no credit in the fact that he was selected and teaches nationally now (he is sooooo good!), he did say his test course materials (that we helped with!) added to his credibility during his audition.
  • The Centennial website blog won a gold Hermes award in 2023 due to the phenomenal stories and articles they have delivered over the past several years.
  • As a visionary firm in a hot market, they conceptualized an interactive market map section on their website which we were able to help implement. They also have content dedicated to convention follow up and market education – with a unique, branded QR code to get users there.

Arthur, Joey, Barry, Avi, and Susan, we love you guys and love that we have been able to be a part of the Centennial team!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies FHSR

CASE STUDY: FHSR

CASE STUDY: FHSR

Who knew that a simple proposal to redesign a nonprofit website would be the seed that blossomed into a wonderful, long-term relationship with the Foundation for Hearing and Speech Resources (FHSR)!

The leadership at FHSR initially approached us because they knew they needed a new website to not only elevate their brand visually but to also aggregate their extensive resources for families of children who are deaf or hard of hearing.

We were very excited that our website proposal was selected and moved forward with development, utilizing a website builder with easy, intuitive navigation to allow for ongoing editing by the FHSR team. 

In the meantime, the director and her team worked on developing robust content focused on the ages and stages of child development while we built the site infrastructure and transferred information from the old site. It took several months, and when it was completed, FHSR invited us to continue working with their team. 

We dove in, creating e-blast templates, developing a social media strategy and designing posts. Then, when FHSR transitioned to a new donation software, we created forms to be embedded on their site and linked to their social media and eblasts. We created graphic packages for large scale events including branded QR codes for quick and easy registration and fundraising.  We are very enthusiastic about our collaboration; it is an honor to be a part of the FHSR ecosystem and to devote our skills to achieving their mission.

This year, FHSR added an incredible education coordinator program for families, and with that addition, we have phased a website expansion focused on user experience with improved SEO optimization.  We have also presented a Meta ads campaign to increase awareness of the wonderful programs, services, and resources FHSR provides. The range of support that FHSR delivers to families continues to grow, and we are here to help.

Oh, how we love FHSR!

p.s. Want to support this beautiful cause? DONATE TO FHSR TODAY!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies Shawna Menifee

CASE STUDY: Integrative Partners

CASE STUDY: Integrative Partners

When I first spoke with Shawna Menifee, founder of Integrative Partners, I was blown away.

Shawna is an unbelievably sophisticated, tenured commercial real estate broker. She’s facilitated transactions for some of the largest and most prestigious companies in the United States. It was thrilling to learn of her ability to maximize diversity spend. Integrative Partners was my first exposure to a firm that leveraged W/MBE status as a powerful tool to meet the requirements of government agencies and large corporations. Shawna had an enormous impact in my decision to pursue WBE status for C.I. I am forever grateful.

Every effort with Shawna was fully collaborative. We worked together to build out the brand and articulate their services while completing a logo refresh, pitch deck, and website. When she formed a strategic partnership with Savills, we had the opportunity to work with their internal marketing department on the blending of the brands. The result was, and is, phenomenal.

It is always rewarding to see a client’s vision come to fruition, and we are so proud of our work with Integrative Partners!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies RARE

CASE STUDY: RARE Connection

CASE STUDY: RARE Connection

We were introduced to RARE Connection through one of their members who heard that they needed a new website. RARE stands for the restaurant and real estate connection, and they are a global network for commercial real estate brokers who represent restaurants and retail users.

As with most new clients, the website was just the tip of the marketing iceberg! The reality was that they needed to modernize their brand entirely to create a visual representation of everything the organization represented, including highlighting their dynamic growth and promoting their global membership.

What initially started as a website project ultimately turned into a brand evolution with the goal of creating attention-grabbing visuals and content for online visitors as well as in-person trade show guests.

We especially enjoyed working closely with the RARE team to create their bold new look as we designed new tradeshow graphics for their booth at ICSC in Las Vegas, 2022. The first day of the conference, I stopped by the booth to add their presentation to the monitor, and ended up staying for a little while only to discover that their booth staff never showed up! I volunteered to be their booth staff for the day, and the following year they asked if we would be willing to staff the booth again.

We went into the 2023 conference with great intentionality, adding flyers and boards with member information, implementing a scheduling process for reserving booth tables, and adding distinct QR codes for each member company. They were so pleased, they invited us back, and we are looking forward to another successful 2024 conference.

It’s really fun to watch our clients grow and be a part of that evolution. We love working with RARE Connection!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies Vesta

CASE STUDY: Vesta

CASE STUDY: Vesta

Our engagement with Vesta, a premier award-winning kitchen design firm in Chicago started out very simply- founder Colette Rodon Hornof needed to outsource her social media. We met with Colette, made a plan, and began to execute that plan.

As months turned into years, Colette realized that she needed to refresh her logo and create a new website that featured her dozens and dozens of stunning kitchens, bathrooms, and curated closets.

As a design firm, it was critical for Vesta‘s website to reflect the beauty, simplicity, and functional design of her interior design work. We are all so pleased with the super sleek result, and the site won a gold Hermes Award in 2023.

One of the coolest things we’ve ever done with a client was when we cohosted an after-work networking event in 2022. Vesta and CI were able to bring new and old friends together in her event space, Concord Fifty+Five. Guests enjoyed the open, modern space which was ideal for mixing, mingling and cocktailing! Colette also kindly included personal tours of her stunning showroom in the adjacent space which was a great visual treat for our design-loving guests.

Vesta is truly a unique and beautiful woman owned company and we love being their marketing team!

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

Case Studies At Home

CASE STUDY: @ Home Title Services

CASE STUDY: @ Home Title Services

@ Home Title Services has grown tremendously since we first met as an eager start-up with a great idea! @ Home Title Services helps real estate brokers expand their skills and profitability and trains them how to be Title Agents – they really are “a better kind of Title Company!”

Carlson Integrated first created the logo, and we streamlined branding to meet industry qualifications in a regulated business. As @ Home Title Services grew, so did our scope of work. They needed additional marketing support, which led to CI creating brochures, a website, flyers, and pop-up banners and working on targeted Facebook advertising and social media.

Our marketing strategy was key in helping @ Home connect with local real estate alliances and the right audience in the real estate and brokerage world. They have grown as a result.

I’m especially proud of the way we have been able to empower them. The CEO, Edward was not particularly digital-marketing savvy, but now he is creating his own email lists, designing banners, posting to social media from events and more!

The work we did with @ Home Title Services makes me proud of how flexible and quick to pivot we are as a company, being able to add to our initial scope of work and provide value for a rapidly growing company. We had to revamp several pieces multiple times based on attorney instructions, and we were able to do so quickly and successfully. That’s what makes us so special as a marketing agency! We can cover multiple areas of marketing simultaneously, and we have the resources and experience to do it. As always, our goal is to be the go-to marketing experts and add value however we can, wherever we can.

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

CASE STUDY: Four Corners Advisors

CASE STUDY: Four Corners Advisors

I have known the founder of Four Corners Advisors, Inc., Michael Shindler for many years – long before I started Carlson Integrated.

Michael is a highly respected hospitality consultant, having worked with top hotel and casino brands on prestigious projects around the world. He is also a member of ISHC (International Society of Hospitality Consultants). An invitation to ISHC is highly coveted – only the top of the hospitality industry are asked to join, and he is definitely the best out there.

We initially started working with Michael on recreating his website, and it was important to us that we not only build a great functioning site, but one that was elevated, visually. It had to be beautiful to reflect Michael’s level of expertise and reputation in the hospitality industry, as well as the industry itself. I was ecstatic that he chose CI to do this for him.

In addition to website development, for the past several years we have been able to create materials and coordinate marketing communications for website updates, even working in tandem with our marketing counterpart in Europe, for his newest strategic partnership.

I am also very touched and appreciative of Michael’s unwavering support of CI – he is always so encouraging, so gracious, so full of good will – that he even included our logo on his website as an advisory affiliate. I am very proud of the work we have done for Michael, but most of all I am simply grateful that we get to be a part of his important work.

, In

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter

CASE STUDY: Kershner Sledziewski Law

CASE STUDY: Kershner Sledziewski Law

I met founder Junilla Sledziewski through a mutual friend in the Spring of 2023.  It was surprising we did not meet earlier – we had been orbiting around each other with many connections in common. When we finally did meet, we became fast friends and Kershner Sledziewski Law became a cherished client as we were hired to take on her social media.

One of the most important things for us as company is to add value above and beyond our scope of work. I personally love doing this by making introductions within my network and it’s easy to create synergy when you connect great people. Junilla and I recently hosted a “Tea and Trends” event with another colleague which was another great opportunity to network with a fantastic group of professional women in Chicago.

Junilla’s firm, Kershner Sledziewski Law is really a great fit for CI and is truly a dream client. We have a lot in common – the size of our teams, our focus at the intersection of business and real estate, and both firms are even celebrating our seven-year business anniversaries this year!

KS Law is a phenomenal client – responsive, decisive, and creative. Since coming on board for social media, we’ve also been able to edit their website and add responsiveness and SEO features, create special event invitations and other collateral, and create newsletters.

BUILDING BUSINESS SINCE 2017.

Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.

 

© Carlson Integrated, LLC.  All Rights Reserved.

Contact Information

Get Updates And Stay Connected -Subscribe To Our Monthly Newsletter