Jarrett Jensen is a third generation architect based here in the Chicago area. Given his work with shopping center owners, I had seen his logo on numerous site plans but didn’t know him personally until a client connected us.
And what a story he has! Jarrett begin leading the firm in 1995, 80 years after his grandfather began his architectural practice. Which means next year will be the 110th year that the Jensen family has designed buildings! The Chicago area is forever better, thanks to the architectural contributions of the Jensen family.
The biggest challenge for Jensen & Jensen Architects P.C. website was simply the volume of projects they have completed. They were able to provide hundreds and hundreds of images and renderings. In addition, their use of state of the art technology enabled us to incorporate a concept video of a complex interactive rendering as well as Time-lapse footage of actual development. Really amazing work!!!
What culminated was a website that honors their past, allows viewers to review their extensive portfolio and client list, and highlights their recent projects in the dozen states in which they work.
Working with Jarrett and his team was really exciting and we are so grateful for the opportunity to create their website!
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
When I was approached by the team at Centennial Retail Services to talk about marketing I was so excited. I had met their team several years prior in my business development work at my former role, and needless to say, I was already a huge fan.
From the beginning, they expressed a comprehensive set of needs: website development, master brochure creation, client pitches, investment memoranda, social media, eblasts and thought leadership.
Fast forward to today: I can’t believe we’ve worked together nearly 4 years already!
Here are some of the highlights:
Using their new presentation materials format, they entered a client pitch situation, competing against national firms, and won! They attributed this in part to their professional materials that leveled the visual playing field enabling their services and expertise to stand out. It was so cool to hear!
Barry Hardwick applied to become a CCIM instructor. While we take no credit in the fact that he was selected and teaches nationally now (he is sooooo good!), he did say his test course materials (that we helped with!) added to his credibility during his audition.
The Centennial website blog won a gold Hermes award in 2023 due to the phenomenal stories and articles they have delivered over the past several years.
As a visionary firm in a hot market, they conceptualized an interactive market map section on their website which we were able to help implement. They also have content dedicated to convention follow up and market education – with a unique, branded QR code to get users there.
Arthur, Joey, Barry, Avi, and Susan, we love you guys and love that we have been able to be a part of the Centennial team!
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
When I first spoke with Shawna Menifee, founder of Integrative Partners, I was blown away.
Shawna is an unbelievably sophisticated, tenured commercial real estate broker. She’s facilitated transactions for some of the largest and most prestigious companies in the United States. It was thrilling to learn of her ability to maximize diversity spend. Integrative Partners was my first exposure to a firm that leveraged W/MBE status as a powerful tool to meet the requirements of government agencies and large corporations. Shawna had an enormous impact in my decision to pursue WBE status for C.I. I am forever grateful.
Every effort with Shawna was fully collaborative. We worked together to build out the brand and articulate their services while completing a logo refresh, pitch deck, and website. When she formed a strategic partnership with Savills, we had the opportunity to work with their internal marketing department on the blending of the brands. The result was, and is, phenomenal.
It is always rewarding to see a client’s vision come to fruition, and we are so proud of our work with Integrative Partners!
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
We were introduced to RARE Connection through one of their members who heard that they needed a new website. RARE stands for the restaurant and real estate connection, and they are a global network for commercial real estate brokers who represent restaurants and retail users.
As with most new clients, the website was just the tip of the marketing iceberg! The reality was that they needed to modernize their brand entirely to create a visual representation of everything the organization represented, including highlighting their dynamic growth and promoting their global membership.
What initially started as a website project ultimately turned into a brand evolution with the goal of creating attention-grabbing visuals and content for online visitors as well as in-person trade show guests.
We especially enjoyed working closely with the RARE team to create their bold new look as we designed new tradeshow graphics for their booth at ICSC in Las Vegas, 2022. The first day of the conference, I stopped by the booth to add their presentation to the monitor, and ended up staying for a little while only to discover that their booth staff never showed up! I volunteered to be their booth staff for the day, and the following year they asked if we would be willing to staff the booth again.
We went into the 2023 conference with great intentionality, adding flyers and boards with member information, implementing a scheduling process for reserving booth tables, and adding distinct QR codes for each member company. They were so pleased, they invited us back, and we are looking forward to another successful 2024 conference.
It’s really fun to watch our clients grow and be a part of that evolution. We love working with RARE Connection!
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
@ Home Title Services has grown tremendously since we first met as an eager start-up with a great idea! @ Home Title Services helps real estate brokers expand their skills and profitability and trains them how to be Title Agents – they really are “a better kind of Title Company!”
Carlson Integrated first created the logo, and we streamlined branding to meet industry qualifications in a regulated business. As @ Home Title Services grew, so did our scope of work. They needed additional marketing support, which led to CI creating brochures, a website, flyers, and pop-up banners and working on targeted Facebook advertising and social media.
Our marketing strategy was key in helping @ Home connect with local real estate alliances and the right audience in the real estate and brokerage world. They have grown as a result.
I’m especially proud of the way we have been able to empower them. The CEO, Edward was not particularly digital-marketing savvy, but now he is creating his own email lists, designing banners, posting to social media from events and more!
The work we did with @ Home Title Services makes me proud of how flexible and quick to pivot we are as a company, being able to add to our initial scope of work and provide value for a rapidly growing company. We had to revamp several pieces multiple times based on attorney instructions, and we were able to do so quickly and successfully. That’s what makes us so special as a marketing agency! We can cover multiple areas of marketing simultaneously, and we have the resources and experience to do it. As always, our goal is to be the go-to marketing experts and add value however we can, wherever we can.
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
I met founder Junilla Sledziewski through a mutual friend in the Spring of 2023. It was surprising we did not meet earlier – we had been orbiting around each other with many connections in common. When we finally did meet, we became fast friends and Kershner Sledziewski Law became a cherished client as we were hired to take on her social media.
One of the most important things for us as company is to add value above and beyond our scope of work. I personally love doing this by making introductions within my network and it’s easy to create synergy when you connect great people. Junilla and I recently hosted a “Tea and Trends” event with another colleague which was another great opportunity to network with a fantastic group of professional women in Chicago.
Junilla’s firm, Kershner Sledziewski Law is really a great fit for CI and is truly a dream client. We have a lot in common – the size of our teams, our focus at the intersection of business and real estate, and both firms are even celebrating our seven-year business anniversaries this year!
KS Law is a phenomenal client – responsive, decisive, and creative. Since coming on board for social media, we’ve also been able to edit their website and add responsiveness and SEO features, create special event invitations and other collateral, and create newsletters.
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.
Rany Management is a family-owned property management company that became a dear client as a result of a lunch meeting catching up with an old friend in the commercial real estate industry.
We were initially brought on to devise a consistent, effective social media strategy- something they had been struggling with for a while. Consistency is probably the most important thing in social media, and outsourcing this to us was a great help for them. Additionally, Rany needed a strategy that would appeal to various audiences. The breadth of their holdings includes residential, commercial and parking facilities. They are peer leaders in the commercial real estate industry – a B2B audience – as well as serving prospective and current tenants – a B2C audience – so the outreach required a bifold approach.
One of my favorite things about working with Rany is interviewing their leadership and “extracting” all the cool things that are part of their portfolio- and there are so many! Beautiful buildings with incredible murals and other artwork in cozy neighborhoods as well as their impressive historical real estate redevelopments are just a few of my favorite finds.
Although we were initially engaged with the Rany Management team for social media execution, we have been able to provide additional communication solutions and recommendations.
As I always say, we are NOT married to the scope of work- we are married to the client! It has been so gratifying to be part of the Rany Management team and we are so excited for another great year ahead!
BUILDING BUSINESS SINCE 2017.
Carlson Integrated: thoughtful, impactful marketing solutions. Delivering a comprehensive approach to marketing.