Establishing a Strong Online Presence for Your Business: Create or Update Your Website

Whether you’ve just started your business or have been in business for years, there are so many reasons why your business needs a website; especially now. The world we live in heavily relies on all-things-digital and you are ultimately doing yourself and your business a disservice by having an outdated or non-existent website. Think about all the great opportunities you could have from just one person’s Google search or someone passing the word along about your business over dinner-the possibilities are endless, so is the need to be present and keep up with the digital world around you. Having a thoughtful, professional looking, and well-organized website is so important; here’s why:

Simply having a website makes your business tremendously more credible than a similar business that doesn’t. If your business is unknown, it could be deemed as “unsafe.” Your potential consumers are looking for reasons to either trust you or reasons not to buy your product or service; it’s really up to you which route they choose. If your website is set-up for success and truly reflects your value proposition, your business should come across as being knowledgeable, trustworthy, and reliable. With that said, you don’t want to just “have” a website; you want to create an ongoing experience for your audience, with relevant content, that educates and assists your website visitors and potentially converts them into customers.

As a business owner, it’s virtually impossible to be available to answer consumers’ questions or business inquiries. Having a website is like having a “model employee” who works around the clock to ensure that your business does not go unnoticed and provides a clear understanding of all that your business has to offer. Having a website makes it very easy for people to find you, and not just locally. Expanding your reach is usually accompanied by an increase in revenue because you will more than likely gain more customers who, without a website, might not have ever crossed paths with your business. The bottom line is a website works for you, even when you’re not working.

Having too much information on your website can be overwhelming and having too little can be underwhelming. There needs to be a healthy balance of relevant content and information that is pertinent to understanding what your business does. Did you know that the more useful content you have on your website, the higher your website ranks in a Google search? If your website is seen as a resource, it will stay top-of-mind for many when they are in the market for your product or service. Think long-term. Keep people coming back and eventually, they will buy.

Providing a free e-book, hosting a webinar, or simply having a web form that collects contact info, in exchange for a monthly newsletter, are all ways to grow your list of contacts. This is extremely helpful in furthering your digital marketing efforts. With your ever-growing list of contacts, you can also send out e-blasts and advertise promos. If you don’t have a website or don’t have any opportunities on your website to capture information, you might want to get one, or start incorporating these oftentimes underestimated strategies on your site, today!

Improving your customer support ultimately improves your customer service. Having up-to-date FAQ’s can be a “failproof” way to keep your audience well-informed. Believe it or not, your business phone number is a valuable tool too; it might be the only reason someone visits your site. Give consumers everything they need and everything you think they might need to convert them into loyal customers.

Not to be redundant but, if you haven’t gotten it by now…you need a website. There are a large number of consumers who will not even consider your product or service if you don’t have one. Even if you are the very best at what you do, no one will know it-unless they know you. People tend to shop around and do research online before attempting to do it in-person, so that means your business needs to establish and have an online presence. It’s that simple.

If you don’t have the technical skills to build a website on your own, Carlson Integrated is here to help. What starts out as a website could grow into so much more, with the right strategy and attention to detail. We want to help your business reach its fullest potential and having a custom website built and maintained by our marketing mavens will prove to be one of the best business decisions you’ve ever made. Plus, it’s about time your business benefits from having a well thought-out and fully executed website. Contact us to get started or click here to learn more about Carlson Integrated. Oh! and don’t forget to follow us on social media!



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