Did you know that your company’s website is the most significant marketing tool you have? Why is that? Your website is so important because it is accessible to almost anyone across the globe. YES, you read that correctly – across the globe! Anyone from any part of the world will be able to find your company and, as such, is now a potential customer. With that in mind, look at your website from your customer’s perspective. What story does your website tell?
One can learn a lot about company culture from a website, which means that when you are creating or revising your website, you should be emphasizing your company culture online.
One of your website’s purposes is to have people feel the mission and vision of your business without them having to read your values statement.
Think about a time when you went job hunting, or wanted to try out a new restaurant, or saw an ad for a product pop up on your Facebook feed and wanted to learn more. How did you learn about the company you were interested in? Well, you most likely went online and spent some time on the company’s website to learn more about who they are and what they do. Did your review of the materials leave you with an impression of who/what the business was about?
The first thing people get to see when they land on your website is your branding. When you make your brand prominent and visible, then you are helping to build up familiarity with your brand in the eyes of visitors. Your branding, specifically your logo, is the visual representation of your brand and what you stand for. Plus, with catchy branding, you’re going to be able to differentiate yourself from your competition. Customers want to do business with companies that they can relate to so build a brand your customers want to connect with.
Find your niche – the thing that you are really good at and want to be known for. By having a website, you can show your customers that you’re a real company with real people who are passionate about what they do. Establish yourself and your brand as an authority in the niche that you are representing—one that’s worth paying close attention to – and the people will come.
Investing in a good website is essential for businesses of all sizes. Speaking of websites, did you know that here at Carlson Integrated, we design and build websites? If you’re looking to launch a website or revise your current website and you’d like to learn more about us and our process, let’s have a conversation!